When enrollmentFUEL was just starting in the industry, the leaders of the company gathered in Chapel Hill to brainstorm ideas about what would make FUEL different among other Student Search companies, and the idea for Octane was born. During that seminal meeting, we wanted to be sure to provide enrollment leaders an opportunity to be part of a community of practice that shared best ideas in an open and collegial environment (something that runs counter to our competitive nature in enrollment management). We are pleased that idea lives on today as a collection of innovative thoughts from enrollment experts throughout the industry.

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VOL. 7. ISSUE 1 2023

  • The Boomerang Effect—Circling Back to You on How to Get That Deposit
  • How to Use Social Media to Engage Potential Students in 2023
  • Engineering a Great Campus Visit: Level Up Your Guest Experience!
  • What Higher Ed Should Know About Twitch
  • Building a Career Track for Enrollment Professionals
  • Three Ways to Win: Segmentation, Personalization, and Triggered Communications

VOL. 6. ISSUE 3 2022

  • Quick Takes—Fast Reads and Innovative Ideas to Boost Results
  • Teaching Organizations, Learning Organizations: Why You Need to Be Both
  • Succession Planning in Enrollment Management—Now is the Time
  • From Athletic Coach to Admission Counselor: Eight Lessons Learned from Coaching Men’s College Basketball
  • Financial Aid—What’s Your Strategy for 2022-2023?
  • Best in Class Commflow
  • Decision Fatigue and Its Impact on Recruiting

VOL. 6. ISSUE 2 2022

  • Quick Takes—Fast Reads and Innovative Ideas to Boost Results
  • Do Ask this Question—The Art and Science of Problem-Solving
  • Customize to Actualize Increased Enrollment: Marketing to Adult Learners
  • May the Wookiee Speak to You!
  • You Should Never Ask this Question
  • Musings of Two First-Year Admission Advisors
  • Maintaining SEO During a Website Redesign

VOL. 6. ISSUE 1 2022

  • Quick Takes—Fast Reads and Innovative Ideas to Boost Results
  • The New Admission Director: How to Avoid the Mud Pit in the Tug of War
  • Sometimes, Captain Obvious Doesn’t Report for Duty: An Examination of Four Commonly Overlooked Retention Strategies
  • Hometown Win: How to Combine Local Area Marketing with CRM Power for Local Recruiting
  • The Gender Gap: What Can You Do to Nudge Numbers in a Different Direction?
  • How to Market a University—A Book Worth Reading
  • Adapting Tactics in a Cookieless World: Definitions to Know

VOL. 5. ISSUE 4 2021

  • The All-Important Search for Prospects: Why Forensic Lead Generation™ Matters
  • Three Reasons Why Higher Ed Needs Influencer Marketing
  • Digital Advertising—How to Spend Dollars to Reach Enrollment Goals
  • Focus Group Takeaways to Improve Direct Mail Communications
  • SEO Fundamentals: What Every Higher Education Marketer Should Know
  • Who is Jay Baer, and Why Might You Care?
  • Can Look-alike Modeling Replace Traditional List Purchasing?
  • Anonymous Confessions of a College Copywriter
  • Social Media Influencers— Macro, Micro Wait, There is a Nano Now?
  • Does Enrollment Marketing Need Its Own Content Strategy?
  • Managing Your Online Reputation—7 Questions to Ask

VOL. 5. ISSUE 3 2021

  • The Art of the Relationship: Painting a Canvas of Advice, Help, and Friendship as an Admission Counselor
  • Spreading Opportunity, Eliminating Obstacles – The PJ Way
  • Bringing Student Search in House 2.0
  • Email Marketing – Current and Next Thoughts from Enrollment Leaders
  • The All-Important Search for Prospects: Why Forensic Lead Generation™ Matters

VOL. 5. ISSUE 2 2021

  • The Evolution of Communication Flows: A 360° Journey
  • Diagnosing Your Financial Aid Mechanics
  • Let’s Talk About Your First Contact Message
  • I Never Expected to Be Here
  • Your Lucky 13 – Finding Leads for Undergrad Programs
  • How to Improve Online Presentation Skills

VOL. 5. ISSUE 1 2021

  • From Clay to Gold: Leadership Lessons Amid Chaos
  • Madison Square Garden, Here We Come: Recruiting Graduate and Adult Students
  • Mini-Case Studies, Just Right for 2021
  • Aligning New Board Members to Your Way of Thinking
  • Get Found: SEO Lessons from Stem University
  • Can Look-Alike Modeling Replace Traditional List Purchasing?
  • Emailing Unengaged: Adapting to Succeed Today and Tomorrow

VOL. 4. ISSUE 4 2020

  • No Pets Allowed in Residence Halls – Lizard Brains an Exception
  • The Year Ahead: Three Fundamental Drivers for Recruiting Success
  • Seven Reasons Why Your CRM is More Important Than Ever
  • Jared Shelton’s Story – Choosing an HBCU
  • Life Choices – Three Students Share Thoughts on Returning to College This Fall

VOL. 4. ISSUE 3 2020

Octane Special Edition

  • When the Lead Pool Dries Up
  • Campus Tours, Live and Virtual
  • Backyard Recruiting Strategies
  • Answering Squirmy Questions
  • The Impact of Marketing Budget Cuts

VOL. 4. ISSUE 2 2020

  • And, Then Lady Gaga Said . . . How Storytelling Can Reshape the Campus Visit Experience
  • Focus Group Takeaways to Improve Direct Mail Communication
  • A Proactive Plan for Melt Prevention
  • The Up-Your-Game Guide to Decision-Making
  • Fueling Thought: Q&A with InstaBrain Author, Sarah Weise

VOL. 4. ISSUE 1 2020

  • No Snowflake in an Avalanche Feels Responsible
  • Seven Habits of Highly Effective Enrollment Leaders
  • Digital Advertising: How to Spend Dollars to Reach Enrollment Goals
  • Who is Jay Baer, and Why Might You Care?
  • Be Prepared for Two Areas of Angst
  • Every School Needs an Outcomes Brochure

VOL. 3. ISSUE 4 2019

  • What Building 20 Taught Us About Brainstorming
  • Senior Enrollment Officers and Chief Financial Officers: Looking for Support in Challenging Times
  • The Senior Search Campaign
  • The Rural High School Student: Recruitment Strategies
  • The Rankings Game – Play to Win

VOL. 3. ISSUE 3 2019

  • Politics, Workload, Cost – How They Impact Student Search Lead Generation
  • Staging Your CRM Implementation
  • Working Hard to Get Nothing Done: A Lesson in Project Management
  • Winning Mom’s Heart: The Key to Enrollment Marketing Success
  • Tips and Tricks for Recruiting at a Two-Year College

VOL. 3. ISSUE 2 2019

  • Applying Four Frames of Leadership to SEM
  • Summer Melt Meets Its Match
  • Price Reset Considerations, Concerns, and
    Implementation Tactics
  • Anonymous Confessions of a College Copywriter
  • Does Enrollment Marketing Need Its Own Content Strategy?
  • A Quick Update on Informed Delivery

VOL. 1. ISSUE 1 2017

VOL. 3. ISSUE 1 2019

  • Countdown to May – Tips, Tricks and Calls to Action
  • Components of Territory Management
  • A Start at the Table: Nurturing a Winning Relationship with Your Board
  • Complaints, Frustration and Opportunity
  • Building Relationships with Independent Educational Consultants

VOL. 1. ISSUE 1 2017

VOL. 2. ISSUE 3 2018

  • But We Don’t Have Enough Staff
  • Designing Functional Spaces to Create Emotional Connections
  • Planning for Fall Travel Season
  • 360-Degree Digital Advertising Strategies
  • Generation Z Goes to College

VOL. 1. ISSUE 1 2017

VOL. 2. ISSUE 2 2018

  • Why Things Fail in Enrollment Offices
  • Disrupt Your Campus Visit
  • Fish in the Right Ponds
  • The Fast Four
  • Is It Time to Fix Photo Fatigue
  • Three Tactical Opportunities for Parental Communications

VOL. 1. ISSUE 1 2017

VOL. 2. ISSUE 1 2018

  • 5 Enrollment Leaders of the Future
  • What’s In a Name?
  • Bringing Student Search In-House
  • 7 Tips for Effective Email Subject Lines
  • Rebranding Review: Insights from Two Enrollment Leaders
  • Measuring What Matters
  • The Backstory on Instagram Stories

VOL. 1. ISSUE 1 2017

VOL. 1. ISSUE 2 2017

  • Get that Deposit
  • Numbers, Data, Research . . . So What?
  • How to Develop a New Market for Recruitment
  • Geo-Fencing and Geo-Targeting
  • 10 Tips for New Admission Counselors
  • Your Hiring Bar – Should It Be Higher?

VOL. 1. ISSUE 1 2017

VOL. 1. ISSUE 1 2017

  • How and Why College Students Select an Institution
  • Retargeting Ramps Up
  • Boundless Organizations
  • Does Direct Mail Make Sense?
  • The Genesis of microSEARCH™
  • Streamlining Resource Decisions Using Data-Driven Behavioral Scoring

VOL. 1. ISSUE 1 2017