The Octane magazine is a collection of innovative thoughts from enrollment experts throughout the industry. In our latest edition, enrollmentFUEL‘s president, Dr. Jacquelyn D. Elliott shares thoughts based on how politics, workload, and cost impact Student Search lead generation. EnrollmentFUEL VP, Jay Fedje offers insight in staging a CRM implementation. Cié Gee, Ed.D., provides tips on project management, and Brittany McGee Crawford shares best practices for recruiting. In “Winning Mom’s Heart: The Key to Enrollment Marketing Success,” enrollmentFUEL’s Chief Imagination Officer, Mike Wesner, discusses how Mom impacts higher education choices.
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