When enrollmentFUEL was just starting in the industry, the leaders of the company gathered in Chapel Hill to brainstorm ideas about what would make enrollmentFUEL different from other Student Search companies, and the idea for Octane was born. During that seminal meeting, we wanted to be sure to provide enrollment leaders an opportunity to be part of a community of practice that shared best ideas in an open and collegial environment (something that runs counter to our competitive nature in enrollment management). We are pleased that idea lives on today as a collection of innovative thoughts from enrollment experts throughout the industry.

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OUR LATEST ISSUE

Vol. 8. Issue 1 - 2024

Beyond the Classroom—Navigating the Impending Enrollment Cliff with Innovation

The "Lost" Generation of Students—Targeting a New Market for Recruitment

Plotting the Course for the Mid-Year Enrollment Pivot

Adapting Higher Education for Today's Non-Traditional Students

Maximizing Yield with Smarter Online Ad Strategies

Elevating Graduate Program Marketing for Sustainable Growth

Vol. 7. Issue 2 - 2023

From "See" to Shining "See"—Observations of the Changing SEM Landscape Across the Country

Operationalizing a Strategic Enrollment Plan

Cross-Campus Partnerships—Breaking Down Silos and Why It's Important

Five Tips for Admissions Counselors Reading Application Essays

Partnering with Athletics to Attract Non-Athletes

How Do You Fit Professional Development into the Life of Your Admission and Enrollment Team?

Vol. 7. Issue 1 - 2023

The Boomerang Effect—Circling Back to You on How to Get That Deposit

How to Use Social Media to Engage Potential Students in 2023

Engineering A Great Campus Visit: Level Up Your Guest Experience!

What Higher Ed Should Know About Twitch

Building A Career Track for Enrollment Professionals

Three Ways to Win: Segmentation, Personalization, and Triggered Communications

Vol. 6. Issue 3 - 2022

Quick Takes—fast reads and innovative ideas to boost results

Teaching and Learning Organizations - Why You Need to Be Both

Succession Planning in Enrollment Management - Now is the Time

From Athletic Coach to Admission Counselor: Eight Lessons Learned from Coaching Men's College Basketball

Financial Aid - What's Your Strategy for 2022-2023?

Best in Class Commflow

Decision Fatigue and its Impact on Recruiting

Vol. 6. Issue 2 - 2022

Quick Takes—fast reads and innovative ideas to boost results

Do Ask This Question - The Art and Science of Problem Solving

Customize to Actualize Increased Enrollment - marketing to adult learners

May the Wookiee Speak to You!

You Should Never Ask This Question

Musings of Two First-Year Admission Advisors

Maintaining SEO During a Website Redesign

Vol. 6. Issue 1 - 2022

Quick Takes—fast reads and innovative ideas to boost results

The New Admission Director: How to Avoid the Mud Pit in the Tug of War

Sometimes, Captain Obvious Doesn't Report for Duty: An Examination of Four Commonly Overlooked Retention Strategies

Hometown Win: How to Combine Local Area Marketing with CRM Power for Local Recruiting

The Gender Gap: What Can You do to Nudge Numbers in a Different Direction?

How to Market A University: A Book Worth Reading

Adapting Tactics in a Cookieless World: Definitions to Know

Enrollment Marketing Edition

Vol. 5. Issue 4 - 2021

The All-Important Search for Prospects: Why Forensic Lead Generation™ Matters

Three Reasons Why Higher Ed Needs Influencer Marketing

Digital Advertising - How to Spend Dollars to Reach Enrollment Goals

Focus Group Takeaways to Improve Direct Mail Communications

SEO Fundamentals: What Every Higher Education Marketer Should Know

Who is Jay Baer, and Why Might You Care?

Can Look-Alike Modeling Replace Traditional List Purchasing?

Anonymous Confessions of A College Copywriter

Social Media Influencers - Macro, Micro--Wait, There Is A Nano Now?

Does Enrollment Marketing Need Its Own Content Strategy?

Managing Your Online Reputation: Seven Questions to Ask

Vol. 5. Issue 3 - 2021

The Art of the Relationship: Painting a Canvas of Advice, Help, and Friendship as an Admission Counselor

Spreading Opportunity and Eliminating Obstacles - The PJ Way

Bringing Student Search in House 2.0

Email Marketing - Current and Next Thoughts from Enrollment Leaders

The All-Important Search for Prospects: Why Forensic Lead Generation™ Matters

Vol. 5. Issue 2 - 2021

The Evolution of Communication Flows: A 360° Journey

Diagnosing Financial Aid Mechanics

Let's Talk About Your First Contact Message

I Never Expected to Be Here

Your Lucky 13 - Finding Leads for Undergrad Programs

How to Improve Online Presentation Skills

Vol. 5. Issue 1 - 2021

From Clay to Gold: Lessons Amid Chaos

Madison Square Garden, Here We Come: Recruiting Graduate and Adult Students

Mini-Case Studies, Just Right for 2021

Aligning New Board Members to Your Way of Thinking

Get Found: SEO Lessons from Stem University

Can Look-Alike Modeling Replace Traditional List Purchasing?

Emailing Unengaged: Adapting to Succeed Today and Tomorrow

VOL. 4. ISSUE 4 2020

No Pets Allowed in Residence Halls - Lizard Brains an Exception

The Year Ahead: Three Fundamental Drivers for Recruiting Success

Seven Reasons Why Your CRM is More Important Than Ever

Jared Shelton's Story - Choosing an HBCU

Life Choices - Three Students Share Thoughts on Returning to College This Fall

Octane Special Edition

Vol. 4. Issue 3 - 2020

When the Lead Pool Dries Up

Campus Tours, Live and Virtual

Backyard Recruiting Strategies

Answering Squirmy Questions

The Impact of Marketing Budget Cuts

Octane Special Edition

 

VOL. 4. ISSUE 2 2020

And Then, Lady Gaga Said... How Storytelling Can Reshape the Campus Visit Experience

Focus Group Takeaways to Improve Direct Mail Communication

A Proactive Plan for Melt Prevention

The Up-Your-Game Guide to Decision-Making

Fueling Thought: Q&A with InstaBrain Author, Sarah Weise

VOL. 4. ISSUE 1 2020

No Snowflake in an Avalanche Feels Responsible

Seven Habits of Highly Effective Enrollment Leaders

Digital Advertising: How to Spend Dollars to Reach Enrollment Goals

Who is Jay Baer, and Why Might You Care?

Be Prepared for Two Areas of Angst

Every School Needs an Outcomes Brochure

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VOL. 3. ISSUE 4 2019

What Building 20 Taught Us About Brainstorming

Senior Enrollment Officers and Chief Financial Officers: Looking for Support in Challenging Times

The Senior Search Campaign

The Rural High School Student: Recruitment Strategies

The Rankings Game - Play to Win

VOL. 3. ISSUE 3 2019

Politics, Workload, Cost - How They Impact Student Search Lead Generation

Staging Your CRM Implementation

Working Hard to Get Nothing Done: A Lesson in Project Management

Winning Mom's Heart: The Key to Enrollment Marketing Success

Tips and Tricks for Recruiting at a Two-Year College

VOL. 3. ISSUE 2 2019

Applying Four Frames of Leadership to SEM

Summer Melt Meets Its Match

Price Reset Considerations, Concerns, and Implementation Tactics

Anonymous Confessions of a College Copywriter

Does Enrollment Marketing Need Its Own Content Strategy?

A Quick Update on Informed Delivery

VOL. 3. ISSUE 1 2019

A Countdown to May - Tips, Tricks, and Calls to Action

Components of Territory Management

A Seat at the Table: Nurturing a Winning Relationship with Your Board

Complaints, Frustration, and Opportunity

Building Relationships with Independent Educational Consultants

VOL. 2. ISSUE 3 2018

But We Don't Have Enough Staff

Designing Functional Spaces to Create Emotional Connections

Planning for Fall Travel Season

360° Digital Advertising Strategies

Generation Z Goes to College

VOL. 2. ISSUE 2 2018

Why Things Fail in Enrollment Offices

Disrupt Your Campus Visit

Fish in the Right Ponds

The Fast Four

Is It Time to Fix Photo Fatigue?

Three Tactical Opportunities for Parental Communications

VOL. 2. ISSUE 1 2018

5 Enrollment Leaders of the Future

What's In A Name?

Bringing Student Search In-House

Seven Tips for Effective Email Subject Lines

Rebranding Review: Insights from Two Enrollment Leaders

Measuring What Matters

The Backstory on Instagram Stories

VOL. 2. ISSUE 1 2018

5 Enrollment Leaders of the Future

What's In A Name?

Bringing Student Search In-House

Seven Tips for Effective Email Subject Lines

Rebranding Review: Insights from Two Enrollment Leaders

Measuring What Matters

The Backstory on Instagram Stories

VOL. 1. ISSUE 2 2017

Get That Deposit!

Numbers, Data, Research... So What?

How to Develop a New Market for Recruitment

Geo-Fencing and Geo-Targeting

Ten Tips for New Admission Counselors

Your Hiring Bar - Should It Be Higher?

VOL. 1. ISSUE 1 2017

How and Why College Students Select an Institution

Retargeting Ramps Up

Boundless Organizations

Does Direct Mail Make Sense?

The Genesis of microSEARCH™

Streamlining Resource Decisions Using Data-Driven Behavioral Scoring