Behavioral Scoring

meritBADGING™ behavioral scoring gives enrollment management professionals the insight they need to effectively focus resources on funnel inquiries who are most likely to convert.

As part of your Student Search strategy, our marketing team will help you refine your college recruitment strategies by identifying response paths indicating interest. Using clickCAPTURE™ technology, an inquiry on a response path who clicks on a predetermined link will be tagged with a cookie (also known as a tracking pixel).

Once an inquiry is tagged, subsequent clicks on your website, or on defined landing pages, are captured. All these actions contribute to a score based on behaviors and offer insight about topics of interest.

To see an example of a meritBADGING report, please contact Dr. Elliott at