Vice President for Client Relations and Campaign Whisperer
Lisa has 22 years of experience in public, private, and proprietary higher education, in both four-year and two-year sectors. During her career, Lisa served as both Chief Enrollment Officer and Chief Retention Officer, and she has led large national financial aid divisions across the country.
She began her career at Mary Baldwin University, where she held a variety of positions including Associate Vice President for Enrollment Management. Lisa also served as the Director of Student Finance at DeVry University, and held financial aid management positions at Northern Virginia Community College.
Lisa is a subject matter expert on both enrollment management and all aspects of financial aid. Throughout her diverse career, she has led many successful initiatives to increase enrollment, expand diversity, implement improved financial aid leveraging strategies, and develop “re-recruitment” retention plans.
Lisa received her bachelor’s degree from Mary Baldwin College and her master’s degree in Human Resource Development from James Madison University. She currently holds several NASFAA credentials and has presented at a variety of financial aid conferences to students, parents, and higher education colleagues. Lisa was also voted as the “Staff Member of the Year” by students at Northern Virginia Community College, and she received DeVry’s prestigious “PRIDE” award during her time there.
Lisa resides in Ashburn, Virginia, with her husband, Adam, and her two children, Matt who is 19, and Hannah, who is 10. When she’s not working, Lisa enjoys boating and is currently learning to scuba dive.
306 West Franklin Street, Suite F
Chapel Hill, NC 27516