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Brian Williams


Brian Williams joined Roger Williams University (RWU) as Vice President for Enrollment Management and Marketing (EMM) in 2017. The EMM division encompasses the offices of undergraduate and graduate admission, the office of financial aid, and university marketing.

Dr. Williams’ career has spanned all facets of the enrollment profession at five different institutions prior to joining the RWU team. Since the early ’90s, he has worked in multiple roles across a platform that includes admission, financial aid, student retention, assessment, data analytics and institutional strategic planning. His approach to enrollment management embraces a strong analytic competency, combined with service excellence to create a campus culture focused on recruiting future alumni.

Dr. Williams earned his Doctorate of Management degree in 2016 from the Weatherhead School of Management at Case Western Reserve University. His dissertation focused on the effects of visual analytics on organizational decision making behavior. He presents and consults regularly at the regional and national level on strategic enrollment management, effective use of data visualization and analytics, and institutional planning.

Prior to receiving his doctoral degree, Dr. Williams earned his master’s degree in higher education administration from Boston College, and a bachelor’s degree in English from the University of New Hampshire.

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