Picture this…America…2020… COVID hits. Standardized testing dates have been cancelled around the country. In the spring, institutions went test-optional, and many will never return to requiring standardized testing for admission. More than 1,200 colleges and universities have made the shift as of August 2020, and many others will follow [1]. This massive movement to test-optional […]

I have had many conversations, particularly in markets where institutions are subject to severe competitive pressures, where the VP of enrollment says, “We need to expand our geographic reach. What do you recommend?” I am a fan of big ideas and believe that you must try new things to get new results. I am also […]

PODCAST: microSEARCH™ In this conversation, we talk with Dr. Jacquelyn D. Elliott, President of enrollmentFUEL about a new way to defy gravity in Student Search—microSEARCH™. The interview reveals how microSEARCH™ differs from traditional Student Search, why chief enrollment officers find it appealing, and the unique ways it can be implemented to FUEL enrollment. Jacqui also [...]

I’m starting to like email again. For many years, I was down on email. I still think it works better when it is combined with mail, but for many years, I was worried that email was going to die before it really got started.I’ve always preached the importance of the mail moment. The cornerstone stat [...]

In the past few months, I’ve been on campuses where I’ve discovered inquiry pool sizes ranging from 17,000 to 100,000 students. Initially, looking at the numbers, the one thing we can be certain of is that there will be a lot of soft leads in almost any school’s inquiry pool. In most cases, I would go [...]

Recently I met with a client who we had helped reach a pretty significant enrollment milestone. Like so many of my clients actually, this client teaches me something new almost every time we meet. This lesson I had already learned over and over. Data is king! Data is a pretty hot topic in many circles [...]

In the last few years, I’ve been debunking several higher education recruitment marketing myths. I’ve talked about the unthinkable—that the biggest budget items within most admissions shops admission shops usually result in their two biggest disappointments—the performance of the CRM/ERP installation and the performance of their Student Search marketing campaign. Today I’m going to focus […]