Your Domain Reputation Affects Your Email Delivery
04
Dec
Your school’s domain name has a reputation score. Scores are calculated based on online metrics in various areas, including reviews, social, surveys, reach, and email open rates. Maintaining a “good” score has become more critical in recent years because machine-learning and algorithms can impact email delivery rates. When an institution has a good email reputation […]
Tags:
admissions ,
domain reputation ,
email marketing ,
email strategy ,
enrollment management ,
google ,
Mike Wesner ,
non-responders ,