In Student Search and enrollment marketing, articles have started to pop up about institutions running influencer campaigns. But they are not usually referring to flashy, in-your-face Tik-Tok stars, with millions of verified followers who charge $50,000 a post. In the higher education world, schools are now using micro and nano-influencers to amplify and spread messages […]
Your school’s domain name has a reputation score. Scores are calculated based on online metrics in various areas, including reviews, social, surveys, reach, and email open rates. Maintaining a “good” score has become more critical in recent years because machine-learning and algorithms can impact email delivery rates. When an institution has a good email reputation […]
I recently wrote an article, The Year Ahead: Three Fundamental Drivers for Recruiting Success for the 12th printing of our Octane magazine. It examines areas of need for every enrollment leader. All enrollment leaders can benefit from having a suite of digital program tools that can solve the challenges outlined in this discussion. Today, I […]
enrollmentFUEL Expands National Account Coverage Chapel Hill, NC – enrollmentFUEL is pleased to announce the company has expanded its national account team with the addition of two new Regional Vice Presidents, Nick Balk and Martin Smith. Nick Balk, Regional Vice President of University Partnerships – Northeast, will provide client coverage in New England and the […]
If you’re like me, the year 2000 feels like a long time ago, and a much different time. When the 21st Century started, only 52% of all households had internet access.1 By 2005, access had risen to 70%, and in that same year, three former Paypal employees got together and started a video sharing platform […]
I have had many conversations, particularly in markets where institutions are subject to severe competitive pressures, where the VP of enrollment says, “We need to expand our geographic reach. What do you recommend?” I am a fan of big ideas and believe that you must try new things to get new results. I am also […]
enrollmentFUEL Team Welcomes Kelly Zachrich Chapel Hill, NC – enrollmentFUEL is pleased to announce that Kelly Zachrich has joined the enrollmentFUEL team as a project manager. Kelly will work directly with clients on Student Search campaigns, developing innovative creative strategies, and managing campaign execution. Kelly has over 20 years of experience in project and human […]
enrollmentFUEL Welcomes Lisa Branson as Vice President of Enrollment Systems Chapel Hill, NC – enrollmentFUEL is pleased to announce that Lisa Branson has joined the enrollmentFUEL team as Vice President of Enrollment Systems. In this role, Lisa will work directly with clients on Strategic Enrollment Management initiatives, campaigns, financial aid leveraging, and list purchasing strategies. […]
AACRAO Presents Dr. Elliott the Award of Excellence in International Education Chapel Hill, NC – enrollmentFUEL is pleased to announce that Dr. Jacquelyn D. Elliott was presented with AACRAO’s 2019 Award of Excellence in International Education at their 2019 annual national meeting. The award is presented to a member who has demonstrated a commitment to […]
