Logos—yes, you could be talking about the philosophical notion describing the principle of order of knowledge. But, in this case, we are talking marketing. Let’s do a quick quiz. Are you ready for a fun test of your observation skills?  In the boxes below, I show you four logos. Can you identify the company? (Click [...]

Well, here we are nearing the end of 2020. I am sure most of us in enrollment management are more than ready to put 2020 in our rearview mirror, but before we do that, I want to pause and examine what came out of 2020. As I look back on my enrollment consulting work this [...]

Budget changes, COVID-19 seismic shifts, decreasing numbers of high school graduates, and reduced expectations about in-person visits are forcing many enrollment leaders to rethink print collateral strategies. To take materials to the next level and maximize their effectiveness in the upcoming recruiting cycle, we have put together a list of tips and questions to ask […]

For most enrollment management professionals, January 27th passed without much notice. Yet one event that took place on that day affects every college and university. Postal rates rose. First class stamps saw the largest increase in three decades with the price rising 10%, from $.50 to $.55. Non-profit presorted mail prices also rose. While this […]