As financial aid and admission counselors, who would have ever thought we would be coaching parents on the conversations they have with their students about college finance? Don’t we have enough to do just to get the financial aid in their hands? And, wouldn’t you expect the family unit to be in cahoots on these [...]

In 2015, former president, Barack Obama took executive action to allow the use of prior-prior year (PPY) tax information on the Free Application for Federal Student Aid (FAFSA). Along with that action, the Department of Education moved the FAFSA availability date from January 1 to October 1 for the upcoming award year. Beginning with the […]

It’s Yield Season: Are Your Admission and Financial Aid Teams Collaborating to Meet Your Goals? While most training is done in the fall, it is never too late for a quick refresher on important information. • Meet with the admission and financial aid staff to make sure they all understand any changes to the financial […]

A lot of enrollment professionals exert energy and effort looking for a silver bullet to solve the enrollment woes of their institution. From new vendor solutions to reorganization of office structure, everything is considered. Often, desperate times call for desperate measures, and expensive consultants are hired to correct the problems, often without successful outcomes. Strategic […]