How the iOS 14 Update Will Affect Your Recruitment Strategies
Apple has released iOS 14 — the update many advertisers and app developers have dreaded. With this update, apps are being forced to serve a pop-up to users asking if they grant permission to allow tracking or not. It’s Apple’s way of trying to give users more control over their privacy, but many apps have [...]
Extend Your Recruitment Reach This Summer
Whether you are at a campus that feels like a ghost town in the summer or at one with a thriving summer enrollment, now is a great time to extend the reach of the enrollment department by partnering with your colleagues across campus. Faculty Before they leave campus in May, make sure that you have [...]
Nested Silences or Vested Conversations? Coaching Parents on Critical Financial Aid Talking Points with Students
As financial aid and admission counselors, who would have ever thought we would be coaching parents on the conversations they have with their students about college finance? Don’t we have enough to do just to get the financial aid in their hands? And, wouldn’t you expect the family unit to be in cahoots on these [...]
A Small Student Search Solution with Big Wins
In 2009, I met with the Admissions team at Duke University. Our conversation covered many topics, including a new technology. I showed them something I was working on at the time. It was a card that tied into an early-day version of augmented reality. If a student scanned the card with a downloadable app, they [...]
Social Media Influencers – Macro, Micro – Wait, There’s a Nano Now?
In Student Search and enrollment marketing, articles have started to pop up about institutions running influencer campaigns. But they are not usually referring to flashy, in-your-face Tik-Tok stars, with millions of verified followers who charge $50,000 a post. In the higher education world, schools are now using micro and nano-influencers to amplify and spread messages […]
Your Domain Reputation Affects Your Email Delivery
Your school’s domain name has a reputation score. Scores are calculated based on online metrics in various areas, including reviews, social, surveys, reach, and email open rates. Maintaining a “good” score has become more critical in recent years because machine-learning and algorithms can impact email delivery rates. When an institution has a good email reputation […]
Alexa, Fast Forward to 2021—The Enrollment Management Year in Review
Well, here we are nearing the end of 2020. I am sure most of us in enrollment management are more than ready to put 2020 in our rearview mirror, but before we do that, I want to pause and examine what came out of 2020. As I look back on my enrollment consulting work this [...]
