Emerging Trends in Email Marketing
Though few people in the world of enrollment management have heard of Gary Thuerk, we have all followed in his footsteps because Thuerk is credited with sending the first email marketing blast.[1] It happened in 1978 when he was an employee of Digital Equipment Corp. To boost computer sales, Thuerk wrote an email and sent […]
The Use of Email in SEM – What’s Ahead for 2019?
Email has been around since 1971. Ray Tomlinson (April 23, 1941 – March 5, 2016) is credited with inventing it, but it didn’t really take off until 1989 when Lotus Notes released the first consumer email software program. In 1996, Microsoft released a competing product, known as “Internet Mail and News 1.0, and later renamed […]
Three Waves Ridden by Effective Enrollment Leaders
I’ve always been an early adopter. I always tried to do things first. In the sixth grade, I was one of the first to part my hair down the middle, and in high school, I was one of first to add a power booster in the trunk of my car to amplify sound. In college, [...]