Your school’s domain name has a reputation score. Scores are calculated based on online metrics in various areas, including reviews, social, surveys, reach, and email open rates. Maintaining a “good” score has become more critical in recent years because machine-learning and algorithms can impact email delivery rates. When an institution has a good email reputation […]

Though few people in the world of enrollment management have heard of Gary Thuerk, we have all followed in his footsteps because Thuerk is credited with sending the first email marketing blast.[1] It happened in 1978 when he was an employee of Digital Equipment Corp. To boost computer sales, Thuerk wrote an email and sent […]