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enrollmentFUEL > Blog > digital advertising
Social Media Influencers – Macro, Micro – Wait, There’s a Nano Now?
02
Feb

In Student Search and enrollment marketing, articles have started to pop up about institutions running influencer campaigns. But they are not usually referring to flashy, in-your-face Tik-Tok stars, with millions of verified followers who charge $50,000 a post. In the higher education world, schools are now using micro and nano-influencers to amplify and spread messages […]

Posted in: Articles , Digital Marketing , enrollmentFUEL ,
Tags: admissions , digital advertising , digital marketing , enrollment management , instagram influencers , Mike Wesner , recruitment , social media , social media advertising , yield ,
Tips for Deploying Digital Marketing During Yield Season
17
Dec

An unfortunate reality for Admissions teams is that the traditional Yield recruitment tactics—including large accepted student events, shadow programs, and off-campus receptions—may not be in the cards for 2021. When I was a Director of Admissions, this would have been of great concern to me. At one college where I worked, the conversion of students […]

Posted in: Articles , bannerDIRECT , Digital Marketing , enrollmentFUEL , Yield Campaign ,
Tags: admissions , digital advertising , digital marketing , Nick Balk , recruitment , yield ,
Connected TV
Play Next Episode: Digital Marketing with Connected TV
16
Sep

I recently wrote an article, The Year Ahead: Three Fundamental Drivers for Recruiting Success for the 12th printing of our Octane magazine. It examines areas of need for every enrollment leader. All enrollment leaders can benefit from having a suite of digital program tools that can solve the challenges outlined in this discussion. Today, I […]

Posted in: Articles , bannerDIRECT ,
Tags: connected tv , digital advertising , Mike Wesner ,
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