Logos—yes, you could be talking about the philosophical notion describing the principle of order of knowledge. But, in this case, we are talking marketing. Let’s do a quick quiz. Are you ready for a fun test of your observation skills?  In the boxes below, I show you four logos. Can you identify the company? (Click [...]

Apple has released iOS 14 — the update many advertisers and app developers have dreaded. With this update, apps are being forced to serve a pop-up to users asking if they grant permission to allow tracking or not. It’s Apple’s way of trying to give users more control over their privacy, but many apps have [...]

Whether you are at a campus that feels like a ghost town in the summer or at one with a thriving summer enrollment, now is a great time to extend the reach of the enrollment department by partnering with your colleagues across campus. Faculty Before they leave campus in May, make sure that you have [...]

As financial aid and admission counselors, who would have ever thought we would be coaching parents on the conversations they have with their students about college finance? Don’t we have enough to do just to get the financial aid in their hands? And, wouldn’t you expect the family unit to be in cahoots on these [...]

In 2009, I met with the Admissions team at Duke University. Our conversation covered many topics, including a new technology. I showed them something I was working on at the time. It was a card that tied into an early-day version of augmented reality. If a student scanned the card with a downloadable app, they [...]