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enrollmentFUEL > Blog > admissions
enrollmentFUEL Announces Online Training Program for Admission Counselors
12
Apr

Chapel Hill, NC – enrollmentFUEL is pleased to announce they have developed a training program for higher education admission counselors. The upcoming sessions will be available from July 5, 2021, through September 30, 2021. Content and curriculum were developed by the enrollmentFUEL team across multiple areas to help ensure counselor success for each cycle in […]

Posted in: Press Releases ,
Tags: admissions , admissions counselor , consulting , Dr. Jacquelyn D. Elliott , training ,
Nested Silences or Vested Conversations? Coaching Parents on Critical Financial Aid Talking Points with Students
12
Apr
As financial aid and admission counselors, who would have ever thought we would be coaching parents on the conversations they have with their students about college finance? Don’t we have enough to do just to get the financial aid in their hands? And, wouldn’t you expect the family unit to be in cahoots on these [...]
Posted in: Articles , enrollmentFUEL , Financial Aid ,
Tags: admissions , college admissions , college enrollment , Dr. Jacquelyn D. Elliott , enrollment management , financial aid , parents , recruitment ,
A Small Student Search Solution with Big Wins
08
Mar
In 2009, I met with the Admissions team at Duke University. Our conversation covered many topics, including a new technology. I showed them something I was working on at the time. It was a card that tied into an early-day version of augmented reality. If a student scanned the card with a downloadable app, they [...]
Posted in: Articles , enrollmentFUEL , microSEARCH ,
Tags: admissions , college admissions , college enrollment , enrollment management , Mike Wesner , recruitment , small colleges , student search ,
Social Media Influencers – Macro, Micro – Wait, There’s a Nano Now?
02
Feb

In Student Search and enrollment marketing, articles have started to pop up about institutions running influencer campaigns. But they are not usually referring to flashy, in-your-face Tik-Tok stars, with millions of verified followers who charge $50,000 a post. In the higher education world, schools are now using micro and nano-influencers to amplify and spread messages […]

Posted in: Articles , Digital Marketing , enrollmentFUEL ,
Tags: admissions , digital advertising , digital marketing , enrollment management , instagram influencers , Mike Wesner , recruitment , social media , social media advertising , yield ,
Tips for Deploying Digital Marketing During Yield Season
17
Dec

An unfortunate reality for Admissions teams is that the traditional Yield recruitment tactics—including large accepted student events, shadow programs, and off-campus receptions—may not be in the cards for 2021. When I was a Director of Admissions, this would have been of great concern to me. At one college where I worked, the conversion of students […]

Posted in: Articles , bannerDIRECT , Digital Marketing , enrollmentFUEL , Yield Campaign ,
Tags: admissions , digital advertising , digital marketing , Nick Balk , recruitment , yield ,
Your (Email) Reputation Does Matter
Your Domain Reputation Affects Your Email Delivery
04
Dec

Your school’s domain name has a reputation score. Scores are calculated based on online metrics in various areas, including reviews, social, surveys, reach, and email open rates. Maintaining a “good” score has become more critical in recent years because machine-learning and algorithms can impact email delivery rates. When an institution has a good email reputation […]

Posted in: Articles , enrollmentFUEL ,
Tags: admissions , domain reputation , email marketing , email strategy , enrollment management , google , Mike Wesner , non-responders ,
2020 In Review
Alexa, Fast Forward to 2021—The Enrollment Management Year in Review
29
Nov
Well, here we are nearing the end of 2020. I am sure most of us in enrollment management are more than ready to put 2020 in our rearview mirror, but before we do that, I want to pause and examine what came out of 2020. As I look back on my enrollment consulting work this [...]
Posted in: Articles , enrollmentFUEL ,
Tags: admissions , enrollment management , jacqui elliott , Marketing , year in review ,
Name buys
Name Buys During the Pandemic
04
Nov

Picture this…America…2020… COVID hits. Standardized testing dates have been cancelled around the country. In the spring, institutions went test-optional, and many will never return to requiring standardized testing for admission. More than 1,200 colleges and universities have made the shift as of August 2020, and many others will follow [1]. This massive movement to test-optional […]

Posted in: Articles , enrollmentFUEL ,
Tags: admissions , enrollment strategy , Lisa Branson , name buys , student search ,
Admissions Travel Brochure without a Travel Season
Admissions Travel Brochure without a Travel Season
28
Sep

This recruitment cycle is shaping up to be very different from others due to COVID-19. This is typically the time admissions counselors are hitting the road for fall travel. Admissions counselors usually have the months of September and October jam-packed full of college fairs and private visits to high schools. They pack their bags with […]

Posted in: Articles , enrollmentFUEL ,
Tags: admissions , Ashley Buchanan , travel ,
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