Chapel Hill, NC – enrollmentFUEL is pleased to announce they have developed a training program for higher education admission counselors. The upcoming sessions will be available from July 5, 2021, through September 30, 2021. Content and curriculum were developed by the enrollmentFUEL team across multiple areas to help ensure counselor success for each cycle in […]
In Student Search and enrollment marketing, articles have started to pop up about institutions running influencer campaigns. But they are not usually referring to flashy, in-your-face Tik-Tok stars, with millions of verified followers who charge $50,000 a post. In the higher education world, schools are now using micro and nano-influencers to amplify and spread messages […]
An unfortunate reality for Admissions teams is that the traditional Yield recruitment tactics—including large accepted student events, shadow programs, and off-campus receptions—may not be in the cards for 2021. When I was a Director of Admissions, this would have been of great concern to me. At one college where I worked, the conversion of students […]
Your school’s domain name has a reputation score. Scores are calculated based on online metrics in various areas, including reviews, social, surveys, reach, and email open rates. Maintaining a “good” score has become more critical in recent years because machine-learning and algorithms can impact email delivery rates. When an institution has a good email reputation […]
Picture this…America…2020… COVID hits. Standardized testing dates have been cancelled around the country. In the spring, institutions went test-optional, and many will never return to requiring standardized testing for admission. More than 1,200 colleges and universities have made the shift as of August 2020, and many others will follow [1]. This massive movement to test-optional […]
This recruitment cycle is shaping up to be very different from others due to COVID-19. This is typically the time admissions counselors are hitting the road for fall travel. Admissions counselors usually have the months of September and October jam-packed full of college fairs and private visits to high schools. They pack their bags with […]
