smartSEARCH™ Geodemographic Research

smartSEARCH™ is a proprietary suite of tools developed by enrollmentFUEL to help schools analyze and interpret geodemographic market data. It can include data mining, geodemographic research, predictive modeling, and data enhancement.

Every school has data. The information goldmine contains valuable nuggets that provide insight to help you improve how Student Search resources are deployed. enrollmentFUEL will mine your data and use it to identify clusters of students who are the best fit for marketing, because their profile indicates they are the most likely to enroll at your school. By using predictive modeling, we can identify segmentation opportunities and make resource allocation recommendations.

smartSEARCH is also effective for schools who are considering new markets, adding new programs, interested in increasing applications and reducing melt, and finding students who fit financial profiles.