At FUEL, We
Know Digital Advertising, and We Know Enrollment Management

 

Use your website effectively to create brand awareness
Get found by new leads. Increase organic traffic, heighten brand awareness, and amplify your voice in the digital sphere. Whether you want to strengthen your Student Search infrastructure or grow adult and graduate programs, this program has what you need.

  • SEO Audit for you and three competitors
  • Brand reputation audit for email delivery optimization
  • Enrollment website analysis
  • Social media channel and content review

Generate leads and target your digital marketing effectively
Break through the noise to propel your brand past competitors. Generate real-time leads from organic traffic, look-alike modeling, digital advertising, and social advertising strategies. Collect a wealth of information to support data analytics and decision making.

  • Programmatic digital strategy and IP targeting advertising
  • Creative design and messaging strategies
  • Social media advertising
  • Comprehensive reporting
  • inquiryDETECTOR™ and matchBACK™ lead identification technologies

Maximize conversion of leads with digital strategies
Maximize conversion with a powerful trifecta of digital solutions: SEM (Search Engine Marketing), SMM (Social Media Marketing) and PPC (Pay Per Click) advertising. This comprehensive solution also includes persona development, influencer strategies, SEO, campaign support, and data analytics.

  • Micro-Influencer strategies
  • Student persona development
  • Social media review and form capture
  • Enrollment website integration analysis
  • SEO management
  • Landing page(s)
  • Digital IP targeting and retargeting
  • Social media advertising (all platforms)
  • Search Engine Marketing (SEM)
  • Pay Per Click (PPC)
  • Comprehensive reporting

Our clients who experienced record enrollment in 2020 had one thing in common — they used digital marketing to AMPLIFY their Student Search efforts.

“As America’s largest historically black university, North Carolina A&T turned to enrollmentFUEL for help with continued growth at the undergraduate level, and growth of select programs at the graduate level. We found their orientation to the marketplace up-to-the-minute current, their strategies spot-on, and their execution with creative and nimbleness around managing the name buy exceptional. Just as importantly, we encountered a sensitivity toward the special history and ongoing relevance of historically black colleges and universities that is uncommon in the vendor space. Using cutting edge digital solutions and Student Search, we grew applications by 30% for undergraduate enrollment. Turning to them to assist with graduate programs, we were seeking a partner who could deliver results solely in the digital space. We were not disappointed, as we grew enrollment by 7 percent in just four months. We look forward to our continued relationship, and more gains in the years ahead.”
—Todd Simmons, Associate Vice Chancellor for University Relations at North Carolina A&T State University

Contact Us to Learn More


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