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Coker University is a private liberal arts university with approximately 1,200 students located in Hartsville, South Carolina. Founded in 1908, Coker grants bachelor’s and master’s degrees. It is ranked among the “Best Colleges” in the South by U.S. News & World Report and The Princeton Review, and has been ranked by the Washington Monthly as [...]

Lenoir-Rhyne University is located in Hickory, NC. Established in 1891 by Lutheran pastors, the school has a rich culture. In March 2008, the school became a university and now has a satellite campus in Asheville, NC for graduate students. Rachel Nichols is Vice President of Enrollment Management. For many years, enrollment grew until it peaked […]

Recently, my wife and I were traveling overseas, and we visited an Italian restaurant in a Spanish-speaking country. I wasn’t sure what our waiter’s native tongue was, as I often attempt to speak some sort of Latin-inspired language whenever I get in these situations. I speak something that works in both Italy and Spain, until [...]

Recently I met with a client who we had helped reach a pretty significant enrollment milestone. Like so many of my clients actually, this client teaches me something new almost every time we meet. This lesson I had already learned over and over. Data is king! Data is a pretty hot topic in many circles [...]

In the last few years, I’ve been debunking several higher education recruitment marketing myths. I’ve talked about the unthinkable—that the biggest budget items within most admissions shops admission shops usually result in their two biggest disappointments—the performance of the CRM/ERP installation and the performance of their Student Search marketing campaign. Today I’m going to focus […]