Blog

Our new coffee has the power to FUEL you, your team, and a great cause. enrollmentFUEL  has just released its second batch of FUEL for the brain—our innovative enrollment coffee blend 2.0. This roast was again produced in partnership with the Raleigh Coffee Co. We’re also partnering through RCC to support a great cause, Help [...]

I’m starting to like email again. For many years, I was down on email. I still think it works better when it is combined with mail, but for many years, I was worried that email was going to die before it really got started.I’ve always preached the importance of the mail moment. The cornerstone stat [...]

In the past few months, I’ve been on campuses where I’ve discovered inquiry pool sizes ranging from 17,000 to 100,000 students. Initially, looking at the numbers, the one thing we can be certain of is that there will be a lot of soft leads in almost any school’s inquiry pool. In most cases, I would go [...]

PODCAST: Why Response Rates Are Dead In this PODCAST: Why Response Rates Are Dead, Mike Wesner, founder of enrollmentFUEL  shares in an interview with a cross media company about how he became an Enrollment Management marketer almost 10 years ago. Mike saw his mailbox being bombarded with mail pieces from universities and colleges for his [...]

A lot of enrollment professionals exert energy and effort looking for a silver bullet to solve the enrollment woes of their institution. From new vendor solutions to reorganization of office structure, everything is considered. Often, desperate times call for desperate measures, and expensive consultants are hired to correct the problems, often without successful outcomes. Strategic […]

Recently I met with a client who we had helped reach a pretty significant enrollment milestone. Like so many of my clients actually, this client teaches me something new almost every time we meet. This lesson I had already learned over and over. Data is king! Data is a pretty hot topic in many circles [...]

Last week was a long week as I both exhibited and attended enrollment conferences in both Charleston and Chicago. Often at conferences, I’m having lunches, networking, on the phone, etc., and fail to get in and attend some of the sessions that are rich in information. I’ve made it a point recently, to try to […]

We are pleased to announce that the enrollmentFUEL  team will be making an appearance at the National Small College Enrollment Conference in Charleston, SC July 13-15, 2015. If you or your team want to take this opportunity to Fuel up for your 2015-2016 Admission year make sure to send an email to Mike Wesner to [...]

In the last few years, I’ve been debunking several higher education recruitment marketing myths. I’ve talked about the unthinkable—that the biggest budget items within most admissions shops admission shops usually result in their two biggest disappointments—the performance of the CRM/ERP installation and the performance of their Student Search marketing campaign. Today I’m going to focus […]