Blog

It’s the time of year when enrollment leadership moves are made on campuses across the country. I’m not sure if it’s the May 1 deposit deadline, or if it’s that summer is just around the corner; but this is when people start to move to new roles and start all over. It’s probably largely because [...]

Holiday Inn - Riyadh, Kingdom of Saudi Arabia, 28 Feb - 3 Mar 2016 — Dr. Jacquelyn “Jacqui” D. Elliott (University of Missouri-St. Louis) and Dr. James Soto Antony (Harvard University), co-chair first women’s higher education forum in Saudi Arabia. The goal of the forum was to advance the skills of women leaders in Saudi [...]

Loughborough University, United Kingdom, April 5, 2016 — Dr. Jacquelyn “Jacqui” D. Elliott recently presented at the 2016 Student Records Officer Conference (SROC). There, she discussed the changing landscape of universities--what she calls “tapestries”, and the challenges higher education professionals face through adoption or rejection of policy, which affects the “weavings” that often become the [...]

I’ve always been an early adopter. I always tried to do things first. In the sixth grade, I was one of the first to part my hair down the middle, and in high school, I was one of first to add a power booster in the trunk of my car to amplify sound. In college, [...]

Our new coffee has the power to FUEL you, your team, and a great cause. enrollmentFUEL  has just released its second batch of FUEL for the brain—our innovative enrollment coffee blend 2.0. This roast was again produced in partnership with the Raleigh Coffee Co. We’re also partnering through RCC to support a great cause, Help [...]

I’m starting to like email again. For many years, I was down on email. I still think it works better when it is combined with mail, but for many years, I was worried that email was going to die before it really got started.I’ve always preached the importance of the mail moment. The cornerstone stat [...]

In the past few months, I’ve been on campuses where I’ve discovered inquiry pool sizes ranging from 17,000 to 100,000 students. Initially, looking at the numbers, the one thing we can be certain of is that there will be a lot of soft leads in almost any school’s inquiry pool. In most cases, I would go [...]

PODCAST: Why Response Rates Are Dead In this PODCAST: Why Response Rates Are Dead, Mike Wesner, founder of enrollmentFUEL  shares in an interview with a cross media company about how he became an Enrollment Management marketer almost 10 years ago. Mike saw his mailbox being bombarded with mail pieces from universities and colleges for his [...]

A lot of enrollment professionals exert energy and effort looking for a silver bullet to solve the enrollment woes of their institution. From new vendor solutions to reorganization of office structure, everything is considered. Often, desperate times call for desperate measures, and expensive consultants are hired to correct the problems, often without successful outcomes. Strategic […]

Recently I met with a client who we had helped reach a pretty significant enrollment milestone. Like so many of my clients actually, this client teaches me something new almost every time we meet. This lesson I had already learned over and over. Data is king! Data is a pretty hot topic in many circles [...]