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enrollmentFUEL > Blog > 2020
Tips for Deploying Digital Marketing During Yield Season
17
Dec

An unfortunate reality for Admissions teams is that the traditional Yield recruitment tactics—including large accepted student events, shadow programs, and off-campus receptions—may not be in the cards for 2021. When I was a Director of Admissions, this would have been of great concern to me. At one college where I worked, the conversion of students […]

Posted in: Articles , bannerDIRECT , Digital Marketing , enrollmentFUEL , Yield Campaign ,
Tags: admissions , digital advertising , digital marketing , Nick Balk , recruitment , yield ,
Your (Email) Reputation Does Matter
Your Domain Reputation Affects Your Email Delivery
04
Dec

Your school’s domain name has a reputation score. Scores are calculated based on online metrics in various areas, including reviews, social, surveys, reach, and email open rates. Maintaining a “good” score has become more critical in recent years because machine-learning and algorithms can impact email delivery rates. When an institution has a good email reputation […]

Posted in: Articles , enrollmentFUEL ,
Tags: admissions , domain reputation , email marketing , email strategy , enrollment management , google , Mike Wesner , non-responders ,
2020 In Review
Alexa, Fast Forward to 2021—The Enrollment Management Year in Review
29
Nov
Well, here we are nearing the end of 2020. I am sure most of us in enrollment management are more than ready to put 2020 in our rearview mirror, but before we do that, I want to pause and examine what came out of 2020. As I look back on my enrollment consulting work this [...]
Posted in: Articles , enrollmentFUEL ,
Tags: admissions , enrollment management , jacqui elliott , Marketing , year in review ,
Name buys
Name Buys During the Pandemic
04
Nov

Picture this…America…2020… COVID hits. Standardized testing dates have been cancelled around the country. In the spring, institutions went test-optional, and many will never return to requiring standardized testing for admission. More than 1,200 colleges and universities have made the shift as of August 2020, and many others will follow [1]. This massive movement to test-optional […]

Posted in: Articles , enrollmentFUEL ,
Tags: admissions , enrollment strategy , Lisa Branson , name buys , student search ,
Admissions Travel Brochure without a Travel Season
Admissions Travel Brochure without a Travel Season
28
Sep

This recruitment cycle is shaping up to be very different from others due to COVID-19. This is typically the time admissions counselors are hitting the road for fall travel. Admissions counselors usually have the months of September and October jam-packed full of college fairs and private visits to high schools. They pack their bags with […]

Posted in: Articles , enrollmentFUEL ,
Tags: admissions , Ashley Buchanan , travel ,
Connected TV
Play Next Episode: Digital Marketing with Connected TV
16
Sep

I recently wrote an article, The Year Ahead: Three Fundamental Drivers for Recruiting Success for the 12th printing of our Octane magazine. It examines areas of need for every enrollment leader. All enrollment leaders can benefit from having a suite of digital program tools that can solve the challenges outlined in this discussion. Today, I […]

Posted in: Articles , bannerDIRECT ,
Tags: connected tv , digital advertising , Mike Wesner ,
Trends in Virtual Student Workers
08
Aug

The COVID-19 pandemic has many students wondering if they will have an opportunity to work during their fall semester as the start of the academic year is around the corner. Many students are concerned they will not have the funds to continue their education without a student job. Enrollment Management departments will need to adapt […]

Posted in: Articles ,
Tags: enrollment strategy , Kaitlyn Reed ,
PODCAST: What Students and Parents Want Now: Interview with Dr. John Hall from PLEXUSS
31
Jul
PODCAST: What Students and Parents Want Now Listen in on this conversation between Dr. John Hall, Chief Strategy Officer at PLEXUSS, and Dr. Jacquelyn D. Elliott, President of enrollmentFUEL, and get insight to succeed in the upcoming cycle. For more information on the five stages of boundless organizations, please contact our President, Dr. Jacquelyn D. Elliott, [...]
Posted in: Podcast ,
Tags: Dr. John Hall ,
Using Collateral to Sell Your Institution
01
Jul

Budget changes, COVID-19 seismic shifts, decreasing numbers of high school graduates, and reduced expectations about in-person visits are forcing many enrollment leaders to rethink print collateral strategies. To take materials to the next level and maximize their effectiveness in the upcoming recruiting cycle, we have put together a list of tips and questions to ask […]

Posted in: Articles ,
Tags: Collateral , enrollment strategy , Marketing , Michelle Sundstrom ,
Hello From the Other Side
27
May

Wow! Life certainly threw us a curveball in March. All over the country, enrollment leaders were forced to change-up their game plans in a major way. By mid-March, we heard about college and university closures daily, and COVID-19 was our “new normal.” I have never been prouder to be a part of the enrollment management […]

Posted in: Articles ,
Tags: Covid-19 , enrollment ,
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Recent Posts

  • Tips for Deploying Digital Marketing During Yield Season
  • Your Domain Reputation Affects Your Email Delivery
  • Alexa, Fast Forward to 2021—The Enrollment Management Year in Review
  • Name Buys During the Pandemic
  • Admissions Travel Brochure without a Travel Season

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