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enrollmentFUEL > Blog > 2015 > December
inquiry pool funnel
Rethinking and RE-Searching Your Inquiry Pool
30
Dec
In the past few months, I’ve been on campuses where I’ve discovered inquiry pool sizes ranging from 17,000 to 100,000 students. Initially, looking at the numbers, the one thing we can be certain of is that there will be a lot of soft leads in almost any school’s inquiry pool. In most cases, I would go [...]
Posted in: Articles , clickCAPTURING , meritBADGING ,
Tags: inquiry pool , RE-SEARCH , student search ,
PODCAST: Why Response Rates Are Dead (And What You Should Be Looking At Instead)
29
Dec
PODCAST: Why Response Rates Are Dead In this PODCAST: Why Response Rates Are Dead, Mike Wesner, founder of enrollmentFUEL  shares in an interview with a cross media company about how he became an Enrollment Management marketer almost 10 years ago. Mike saw his mailbox being bombarded with mail pieces from universities and colleges for his [...]
Posted in: clickCAPTURING , Podcasts ,
Tags: enrollment strategy , response rates ,

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