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Our Latest Issue of Octane Ready for You!
Octane magazine is a collection of innovative thoughts from enrollment experts. Articles in this issue address timely topics, including practical ways to improve student retention, the changing role of the Admission Director, marketing a university, local area marketing, enrollment gender gaps, and post-cookie tactics.
RECENT POSTS
Why Your Logo Matters in Your Marketing
Logos—yes, you could be talking about the philosophical notion describing the principle of order of knowledge. But, in this case, we are talking marketing. Let’s do a quick quiz. Are you ready for a fun test of your observation skills? In the boxes below, I show you four logos. Can you identify the company? (Click [...]
How the iOS 14 Update Will Affect Your Recruitment Strategies
Apple has released iOS 14 — the update many advertisers and app developers have dreaded. With this update, apps are being forced to serve a pop-up to users asking if they grant permission to allow tracking or not. It’s Apple’s way of trying to give users more control over their privacy, but many apps have [...]
Extend Your Recruitment Reach This Summer
Whether you are at a campus that feels like a ghost town in the summer or at one with a thriving summer enrollment, now is a great time to extend the reach of the enrollment department by partnering with your colleagues across campus. Faculty Before they leave campus in May, make sure that you have [...]
