Our Winter 2021 Issue of Octane Ready for You!
Octane magazine is a collection of innovative thoughts from enrollment experts. Articles in this issue address timely topics on leadership, recruiting adult and graduate students, look-alike modeling, SEO as part of your recruiting strategy, and rethinking email. Five enrollment leaders share thoughts in “Aligning New Board Members to Your Way of Thinking,” and training expert Cié Gee, Ed.D., has created five mini-case studies for staff development.
An unfortunate reality for Admissions teams is that the traditional Yield recruitment tactics—including large accepted student events, shadow programs, and off-campus receptions—may not be in the cards for 2021. When I was a Director of Admissions, this would have been of great concern to me. At one college where I worked, the conversion of students […]
Your school’s domain name has a reputation score. Scores are calculated based on online metrics in various areas, including reviews, social, surveys, reach, and email open rates. Maintaining a “good” score has become more critical in recent years because machine-learning and algorithms can impact email delivery rates. When an institution has a good email reputation […]