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Our Winter 2021 Issue of Octane Ready for You!

Octane magazine is a collection of innovative thoughts from enrollment experts. Articles in this issue address timely topics on leadership, recruiting adult and graduate students, look-alike modeling, SEO as part of your recruiting strategy, and rethinking email. Five enrollment leaders share thoughts in “Aligning New Board Members to Your Way of Thinking,” and training expert Cié Gee, Ed.D., has created five mini-case studies for staff development.

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17
Dec
Tips for Deploying Digital Marketing During Yield Season

An unfortunate reality for Admissions teams is that the traditional Yield recruitment tactics—including large accepted student events, shadow programs, and off-campus receptions—may not be in the cards for 2021. When I was a Director of Admissions, this would have been of great concern to me. At one college where I worked, the conversion of students […]

Posted in: Articles, bannerDIRECT, Digital Marketing, enrollmentFUEL, Yield Campaign,
Tags: admissions, digital advertising, digital marketing, Nick Balk, recruitment, yield,
Your (Email) Reputation Does Matter
04
Dec
Your Domain Reputation Affects Your Email Delivery

Your school’s domain name has a reputation score. Scores are calculated based on online metrics in various areas, including reviews, social, surveys, reach, and email open rates. Maintaining a “good” score has become more critical in recent years because machine-learning and algorithms can impact email delivery rates. When an institution has a good email reputation […]

Posted in: Articles, enrollmentFUEL,
Tags: admissions, domain reputation, email marketing, email strategy, enrollment management, google, Mike Wesner, non-responders,
2020 In Review
29
Nov
Alexa, Fast Forward to 2021—The Enrollment Management Year in Review
Well, here we are nearing the end of 2020. I am sure most of us in enrollment management are more than ready to put 2020 in our rearview mirror, but before we do that, I want to pause and examine what came out of 2020. As I look back on my enrollment consulting work this [...]
Posted in: Articles, enrollmentFUEL,
Tags: admissions, enrollment management, jacqui elliott, Marketing, year in review,