The Latest Edition of Octane is Out!
The Octane magazine is a collection of innovative thoughts from enrollment experts throughout the industry. In our latest edition, enrollmentFUEL‘s president, Dr. Jacquelyn D. Elliott shares thoughts how politics, workload, and cost impact Student Search lead generation. EnrollmentFUEL VP, Jay Fedje offers insight in staging a CRM implementation. Cié Gee, Ed.D., provides tips on project management, and Brittany McGee Crawford shares best practices for recruiting. In “Winning Mom’s Heart: The Key to Enrollment Marketing Success,” enrollmentFUEL’s Chief Imagination Officer, Mike Wesner, discusses how Mom impacts higher education choices.
After nearly 30 years in enrollment management, I’m going to say it: successful recruitment starts with good data. Successful recruitment ends with a good relationship. But it starts with data. This sentiment isn’t always popular around the enrollment community. In fact, I know I’ll get some terse email responses for just saying it. However, attending […]
We all make mistakes from time to time, but the trick is to only make the same mistake once. And so, having created, evaluated and reviewed thousands of direct mail packages around the world, I’d like to share some mistakes that I have seen over and over again.
enrollmentFUEL Team Welcomes Kelly Zachrich Chapel Hill, NC – enrollmentFUEL is pleased to announce that Kelly Zachrich has joined the enrollmentFUEL team as a project manager. Kelly will work directly with clients on Student Search campaigns, developing innovative creative strategies, and managing campaign execution. Kelly has over 20 years of experience in project and human […]