An unfortunate reality for Admissions teams is that the traditional Yield recruitment tactics—including large accepted student events, shadow programs, and off-campus receptions—may not be in the cards for 2021. When I was a Director of Admissions, this would have been of great concern to me. At one college where I worked, the conversion of students […]

Your school’s domain name has a reputation score. Scores are calculated based on online metrics in various areas, including reviews, social, surveys, reach, and email open rates. Maintaining a “good” score has become more critical in recent years because machine-learning and algorithms can impact email delivery rates. When an institution has a good email reputation […]

Well, here we are nearing the end of 2020. I am sure most of us in enrollment management are more than ready to put 2020 in our rearview mirror, but before we do that, I want to pause and examine what came out of 2020. As I look back on my enrollment consulting work this [...]