The Latest Edition of Octane is Out!

Octane magazine is a collection of innovative thoughts from enrollment experts throughout the industry. In our tenth issue, enrollmentFUEL‘s president, Dr. Jacquelyn D. Elliott, shares thoughts on creating a culture of accountability. Mike Wesner reflects on great leaders in “Seven Habits of Highly Effective Enrollment Leaders.” VP of Enrollment Systems, Lisa Branson, offers practical tips on digital advertising. Linda Bishop, Marketing Strategist, interviews best-selling author, Jay Baer, on his book, Youtility. Plus, we have articles about two areas of student/parent angst and why your school needs an outcomes brochure.

Upcoming Events

CCCU 2020 Multi-Academic Conference I
February 10, 2020
San Diego, CA
INACAC Annual Conference 2020
February 24, 2020
Indianapolis, IN
March 8, 2020
Austin, TX
106th AACRAO Annual Meeting
April 5, 2020
New Orleans, LA


enrollmentFUEL Announces First Boat Day Celebration

Chapel Hill, NC – enrollmentFUEL is pleased to announce the company’s first Boat Day celebration on February 10, 2020. On this day, the company will give all associates a day off, encouraging them to take time to try something new. February 10 marks the anniversary of when Mike Wesner founded enrollmentFUEL in 2014. That step […]

Posted in: Press Releases,
Emerging Trends in Email Marketing

Though few people in the world of enrollment management have heard of Gary Thuerk, we have all followed in his footsteps because Thuerk is credited with sending the first email marketing blast.[1] It happened in 1978 when he was an employee of Digital Equipment Corp. To boost computer sales, Thuerk wrote an email and sent […]

Posted in: Articles,
Tags: Email, email marketing,
Video Production – It Might Be the Next Frontier for Enrollment Management Professionals

If you’re like me, the year 2000 feels like a long time ago, and a much different time. When the 21st Century started, only 52% of all households had internet access.1 By 2005, access had risen to 70%, and in that same year, three former Paypal employees got together and started a video sharing platform […]

Posted in: Articles,
Tags: enrollment, enrollment strategy, Mike Wesner,