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The Latest Edition of Octane is Out!
Octane magazine is a collection of innovative thoughts from enrollment experts. Articles in this issue cover selling to the lizard brain, how to find and convert leads digitally, tips for getting more out of your CRM, insight from current students about college choices, and a quick introduction to three new enrollmentFUEL digital marketing products.
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Name Buys During the Pandemic
Picture this…America…2020… COVID hits. Standardized testing dates have been cancelled around the country. In the spring, institutions went test-optional, and many will never return to requiring standardized testing for admission. More than 1,200 colleges and universities have made the shift as of August 2020, and many others will follow [1]. This massive movement to test-optional […]
Admissions Travel Brochure without a Travel Season
This recruitment cycle is shaping up to be very different from others due to COVID-19. This is typically the time admissions counselors are hitting the road for fall travel. Admissions counselors usually have the months of September and October jam-packed full of college fairs and private visits to high schools. They pack their bags with […]
Play Next Episode: Digital Marketing with Connected TV
I recently wrote an article, The Year Ahead: Three Fundamental Drivers for Recruiting Success for the 12th printing of our Octane magazine. It examines areas of need for every enrollment leader. All enrollment leaders can benefit from having a suite of digital program tools that can solve the challenges outlined in this discussion. Today, I […]