The Latest Edition of Octane is Out!

The Octane magazine is a collection of innovative thoughts from enrollment experts throughout the industry. In our latest edition, enrollmentFUEL‘s president, Dr. Jacquelyn D. Elliott shares thoughts how politics, workload, and cost impact Student Search lead generation. EnrollmentFUEL VP, Jay Fedje offers insight in staging a CRM implementation. Cié Gee, Ed.D., provides tips on project management, and Brittany McGee Crawford shares best practices for recruiting. In “Winning Mom’s Heart: The Key to Enrollment Marketing Success,” enrollmentFUEL’s Chief Imagination Officer, Mike Wesner, discusses how Mom impacts higher education choices.

Upcoming Events

2019 NACAC National Conference
September 24, 2019
Louisville, KY
GACROA 2019 Annual Conference
October 27, 2019
Young Harris, GA
AACRAO 29th Annual SEM Conference
November 3, 2019
Dallas, TX
College Board Forum 2019
November 6, 2019
Washington, DC


Slate Launchpad - What I Learned My Second Time Around
Slate Launchpad – What I Learned My Second Time Around

After nearly 30 years in enrollment management, I’m going to say it: successful recruitment starts with good data. Successful recruitment ends with a good relationship. But it starts with data. This sentiment isn’t always popular around the enrollment community. In fact, I know I’ll get some terse email responses for just saying it. However, attending […]

Posted in: Articles,
Tags: crm, slate,
Do You Make These 7 Mistakes in Direct Mail?

We all make mistakes from time to time, but the trick is to only make the same mistake once. And so, having created, evaluated and reviewed thousands of direct mail packages around the world, I’d like to share some mistakes that I have seen over and over again.

Posted in: Articles,
Tags: direct mail,
Kelly Zachrich
Kelly Zachrich Joins the enrollmentFUEL Team

enrollmentFUEL Team Welcomes Kelly Zachrich Chapel Hill, NC – enrollmentFUEL is pleased to announce that Kelly Zachrich has joined the enrollmentFUEL team as a project manager. Kelly will work directly with clients on Student Search campaigns, developing innovative creative strategies, and managing campaign execution. Kelly has over 20 years of experience in project and human […]

Posted in: Press Releases,
Tags: Kelly Zachrich, Mike Wesner,