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microSEARCH™

A smaller, focused Student Search campaign created to test new ideas or attack a limited challenge.

Geodemographic Research

smartSEARCH™ geodemographic research and modeling provides insight to optimize list purchases and focus resources.

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We can help with strategic enrollment management strategies, optimizing your CRM, comm flow audits, admission strategies, and more.

Our Spring Issue of Octane Ready for You!

Octane magazine is a collection of innovative thoughts from enrollment experts. Articles in this issue address timely topics including your communication flow, first contact communications, financial aid strategies, 13 places to look for leads, presentation skills, and a story about one of enrollment management’s rising stars.

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RECENT POSTS

29
Jun
Why Your Logo Matters in Your Marketing
Logos—yes, you could be talking about the philosophical notion describing the principle of order of knowledge. But, in this case, we are talking marketing. Let’s do a quick quiz. Are you ready for a fun test of your observation skills?  In the boxes below, I show you four logos. Can you identify the company? (Click [...]
Posted in: Articles, enrollmentFUEL,
Tags: admissions, branding, college admissions, Dr. Jacquelyn D. Elliott, higher education marketing, Marketing,
02
Jun
How the iOS 14 Update Will Affect Your Recruitment Strategies
Apple has released iOS 14 — the update many advertisers and app developers have dreaded. With this update, apps are being forced to serve a pop-up to users asking if they grant permission to allow tracking or not. It’s Apple’s way of trying to give users more control over their privacy, but many apps have [...]
Posted in: Articles, enrollmentFUEL,
Tags: admissions, athletics, campus partnerships, college admissions, college enrollment, enrollment management, faculty, Michelle Sundstrom, recruitment,
09
May
Extend Your Recruitment Reach This Summer
Whether you are at a campus that feels like a ghost town in the summer or at one with a thriving summer enrollment, now is a great time to extend the reach of the enrollment department by partnering with your colleagues across campus. Faculty Before they leave campus in May, make sure that you have [...]
Posted in: Articles, enrollmentFUEL,
Tags: admissions, athletics, campus partnerships, college admissions, college enrollment, enrollment management, faculty, Michelle Sundstrom, recruitment,