The Latest Edition of Octane is Out!

Octane magazine is a collection of innovative thoughts from enrollment experts throughout the industry. In our tenth issue, enrollmentFUEL‘s president, Dr. Jacquelyn D. Elliott, shares thoughts on creating a culture of accountability. Mike Wesner reflects on great leaders in “Seven Habits of Highly Effective Enrollment Leaders.” VP of Enrollment Systems, Lisa Branson, offers practical tips on digital advertising. Linda Bishop, Marketing Strategist, interviews best-selling author, Jay Baer, on his book, Youtility. Plus, we have articles about two areas of student/parent angst and why your school needs an outcomes brochure.

Upcoming Events

73rd SACRAO Annual Meeting
February 1, 2020
Alexandria, VA
CCCU 2020 Multi-Academic Conference I
February 10, 2020
San Diego, CA
IACAC Annual Conference 2020
February 24, 2020
Indianapolis, IN
March 8, 2020
Austin, TX


Video Production – It Might Be the Next Frontier for Enrollment Management Professionals

If you’re like me, the year 2000 feels like a long time ago, and a much different time. When the 21st Century started, only 52% of all households had internet access.1 By 2005, access had risen to 70%, and in that same year, three former Paypal employees got together and started a video sharing platform […]

Posted in: Articles,
Tags: enrollment, enrollment strategy, Mike Wesner,
Dr. Jacquelyn D. Elliott Contributes to Book Bringing Understanding to the Unique Needs of Veterans

Dr. Jacquelyn D. Elliott Contributes to Book Bringing Understanding to the Unique Needs of Veterans Chapel Hill, NC – The American Association of Collegiate Registrars and Admissions Officers (AACRAO) has released a recent publication titled Helping Veterans Succeed: A Handbook for Higher Education Administrators. The book provides valuable information for institutions as they help veterans […]

Posted in: Press Releases,
Tags: Dr. Jacquelyn D. Elliott, Higher Education,
Testing New Geographic Markets

I have had many conversations, particularly in markets where institutions are subject to severe competitive pressures, where the VP of enrollment says, “We need to expand our geographic reach. What do you recommend?” I am a fan of big ideas and believe that you must try new things to get new results. I am also […]

Posted in: Articles,
Tags: geodemographic research, Mike Wesner, student search,