The Latest Edition of Octane is Out!
The Octane magazine is a collection of innovative thoughts from enrollment experts throughout the industry. In our latest edition, we are excited to feature a special edition article by Don Hossler, Ph.D. on the importance of conversations between Senior Enrollment Officers and Chief Financial Officers. enrollmentFUEL‘s president, Dr. Jacquelyn D. Elliott draws upon history and offers ideas on improving brainstorming sessions. Vice President of Enrollment Management and Marketing at Coker University, Adam Connolly, M.Ed. writes about recruiting rural students. Mike Wesner, founder of enrollmentFUEL, shares the plusses and minuses of Senior Search, and we wrap up with an article on rankings.
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NACAC’s Change in SPGP Ethics Standards
I just got back from the annual NACAC conference in Louisville. Throughout my enrollment career, I’ve attended more than twenty of these conferences, and have always loved the camaraderie, professional development opportunities, and the collective environment of higher education. At the 2019 conference, the NACAC governance had my full and undivided attention, as the organization […]
Slate Launchpad – What I Learned My Second Time Around
After nearly 30 years in enrollment management, I’m going to say it: successful recruitment starts with good data. Successful recruitment ends with a good relationship. But it starts with data. This sentiment isn’t always popular around the enrollment community. In fact, I know I’ll get some terse email responses for just saying it. However, attending […]
Do You Make These 7 Mistakes in Direct Mail?
We all make mistakes from time to time, but the trick is to only make the same mistake once. And so, having created, evaluated and reviewed thousands of direct mail packages around the world, I’d like to share some mistakes that I have seen over and over again.