microSEARCH™ is a smaller, focused Student Search campaign that can be deployed, quickly and efficiently. Though it is more limited in scope, it can include any or all of the tactics used in traditional Student Search, including digital advertising, email, social media, and direct mail.

It is a perfect fit for enrollment management professionals who have a specific goal and a limited budget, such as promoting a new program or filling a gap. There are many uses for microSEARCH™ campaigns including:

  • Test a big idea
  • Find students to revitalize an academic program or major
  • Help fill seats for a new major or pre-professional program
  • Enter a new geographic market
  • Target a specific niche (honors, athletics)